Homeriz

Furniture Stocks

There are quite a number of furniture manufacturers listed in Bursa Malaysia. They are:

1. Latitude Tree
2. Homeritz
3. Lii Hen
4. Poh Huat
5. Hevea
6. Eurospan
7. Heng Huat
8. Tafi

Both Latitude and Lii Hen concentrate on home furniture but Poh Huat manufactures both home & office furniture.

Homeritz is different from all 6 others as it designs and manufactures upholstered home furniture such as leather and fabric-based sofas, dining chairs, bed frames etc. It also has its own brand Eritz since 2009.

Heng Huat engages in the manufacture and sale of mattresses and related products; and manufacture and trade of coconut and oil palm biomass materials in Malaysia. It offers fiber and other mattresses and bedding accessories, including mattresses, divans, and headboards under the Fibre Star brand name; and cushions, pillows, and bolsters under the Xiong Mao brand name to furniture retailers. 

Eurospan

Hevea

Tafi

Performance

Table 1: Share price increase of some furniture companies

Company	Homeriz	Lii Hen	Latitude	Hevea	Poh Huat
Price 8/12/13	0.575	1.65	1.81	0.950	0.910
20/12/2014	0.805	2.72	3.58	1.60	1.31
Gain	40%	65%	98%	68%	44%

Chart	Stock Name	Last	Change	Volume
	HOMERIZ	0.955	+0.03 (3.24%)	1,556,800
	LIIHEN	2.98	+0.11 (3.83%)	110,900
	LATITUD	3.97	+0.10 (2.58%)	134,800
	HEVEA	1.75	+0.02 (1.16%)	144,400
	POHUAT	1.61	+0.04 (2.55%)	324,400

Homeriz (5160)

Background

Founded in 1997, Homeritz is an integrated designer, manufacturer and exporter of a complete range of upholstered home furniture, comprising leather and fabric-based sofas, dining chairs and bed frames. 

The Group primarily undertakes Original Design Manufacturing ("ODM") and Original Equipment Manufacturing ("OEM") activities; where ODM contributed 86% of the group revenue for the financial year ended 31 August 2009.Homeritz has also created its own brand of lifestyle furniture series under "Eritz". 

To date, Homeritz has built a diverse customer base spanning across more than 40 countries, including Europe, Australia, New Zealand, North and South America, South Africa and the Middle East. 

The Group has various accolades in recent years, including the Golden Bull Award in 2008 (ranking 1st out of 100 outstanding SMEs), the Enterprise 50 Award for 2 consecutive years in 2008 and 2009; and the Product Excellence Award and Asian Furniture Leadership Award at the Malaysian Furniture Leadership Awards in 2009.

(sourced by:http://www.homeritzcorp.com/about-us.asp)

HOMERITZ : Furniture Maker

FURNITURE maker Homeritz Corp Bhd has its future expansion plans nicely mapped out, contingent on the global economy condition and buoyancy of the industry.

Homeritz has seen a pick-up in its earnings, thanks to the economic recovery in the West, as well as favourable currency exchange rates.

Speaking to StarBizWeek at the company’s headquarters in Muar, Johor, managing director Chua Fen Fatt says: “We will definitely expand if market conditions are good and continue improving.”

He says the company plans to invest in more new and advanced machinery, which will help increase productivity. “We are on the lookout for advanced machinery so we can increase productivity and still maintain the existing manpower,” he says.

Homeritz has allocated RM10mil to be spent over the next three years up till its financial year ending Aug 30, 2017 on plant and machinery with the aim of increasing its capacity.

It aims to automate some of its processes, and then move towards adding another factory. It currently has five factories with a total buildup area of 455,000 sq ft adjacent to its office at the Bukit Bakri Industrial Park in Muar.

It is not by chance that the company has a vacant piece of land which could be used to build another factory, that is, like the land its existing five factories sit on, just a stone’s throw away. Homeritz acquired the 7,851 sq ft soon after it listed on the Main Market of Bursa Malaysia in 2010.

The furniture player will progressively increase its productivity and capacity to meet its goal of posting RM180mil in annual turnover, hopefully from 2017 onwards.

Homeritz will reassess the market by its financial year end this August before deciding when to make its next move.

“We are very conservative, so we will do this expansion progressively,” says executive director Tee Hwee Ing.

Husband and wife team Chua and Tee has grown the company since inception to where it is now.

Founded in 1997, it specialises in upholstered home furniture comprising leather and fabric-based sofas, dining chairs and bed frames. It undertakes original design manufacturing (ODM) and original equipment manufacturing (OEM).

Tee says the company will continue to focus on the ODM part of the business, which contributes at least 85% to its revenue.

Source: The Star Online